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Word Abuse

I just heard a radio advertisement from a car dealership in which they said they had a “veritable huge inventory”.  That is a very odd usage.  “Veritable” is used to qualify a metaphor.  You could say “a veritable ocean of cars”, or a “veritable swarm of cars”, but your inventory could be literally huge.

I often wonder where people pick up these strange constructions.

Posted in Observation.